More than a place, Los Angeles is a verb, conjured up by visionaries who imagined the blank canvas of the desert as a lush paradise.
They pictured highways chiseled across its vast expanse, pumping it with freedom; they sprinkled stories with stardust and captured them on celluloid, creating Hollywood.
This inventive spirit lured the modernists to Southern California —Neutra, Eames, Lautner, Koenig. The structures and spaces they envisioned promoted a new way of life, one that was simple yet experimental, elegant yet bold.
To alchemize their imagination into reality, these pioneers have always relied on the skills and ingenuity of the artisans who form the city’s foundation, drawn here by its promise and possibility.
The anchor for LA’s lofty dreams, they expertly transform passions into substance, wonder into being, creativity into craft, stripping away the excess until what remains is universal, pure and iconic.
It is in this partnership, where the idea meets the hand, where the dreamer encounters the creator, that magic is born; the beating heart of Los Angeles that projects strength in simplicity.
This is the ethos of Phase Design.